Media Revenue Insights
Expert perspectives on monetization strategies, industry trends, and revenue growth for media companies and retailers.
Are We Losing the Most Important Part of Retail Media?
In focusing heavily on data, are we quietly losing what made retail media powerful — shopper attention, context, and high-intent moments?
Stop Trying to Sell at Conferences
Walk into almost any trade show, industry event, or conference and you'll see the same thing. People scanning badges. Quick handshakes. And within 30 seconds, a pitch. There's a better way.
Programmatic Advertising 101: What It Is and Why It Matters
Programmatic is often used as a buzzword, but at its core it's simply a more efficient, data-driven way to buy and sell media. This guide breaks down what it is, how it works, and why it matters.
How Shipping Insurance Programs Can Save Retailers Money and Drive New Revenue
Lost, stolen, and damaged packages don't need to remain a hidden margin drain. Here's how shipping insurance programs protect retailer margins and create new revenue streams.
Why Retailers Are Launching Membership & Loyalty Programs And Unlocking 7-Figure Revenue Streams
Membership and loyalty programs are no longer just a 'nice to have.' When structured the right way, they can generate seven figures in incremental revenue while strengthening customer relationships at the same time.